About us
关于我们
Company Profile

Jiangsu Beilide New Materials Co., Ltd. has set sail since 2003 and has grown into a technology driven leading enterprise, integrating the research and development, production, and sales of pearl pigments. The annual production capacity has exceeded 3000 tons, of which 90% are functional products with high decorative effects and solutions to industry pain points, including Polar White, Aurora, Technology Silver, and Pink Lide ®、 Plastic Lide ® Each series embodies innovative wisdom and exquisite craftsmanship. Our company has outstanding honors and has been recognized as a national high-tech enterprise. Multiple international standard certifications such as ISO9001, ISO14001, and REACH demonstrate our commitment to quality and environmental protection.

Adhering to the brand belief of "Perfect Pure Gold, Only Belide", Belide is committed to becoming the world's top supplier of gold effect pigments. Our product line includes the globally unique 3111 model, as well as technology silver, copper gold series, etc., covering different particle sizes, hues, and qualities to meet diverse needs. On the path of research and development, from comprehensive layout to deep focus, and then to industry customization and product diversification, every step of Beilide leads the trend. Led by a team of 28 PhD elites and equipped with cutting-edge laboratories, Beilide continuously enhances its innovation strength guided by environmental protection and customer needs.

The sales system covers the world, with domestic sales channels as the main focus. We have established agency and distribution cooperation with more than 50 countries around the world in foreign trade, forming a global marketing network, insight into industry trends, and promoting complementary growth between domestic and foreign markets.

Beilide, based on the culture of "Three Adherences" - customer-centric, continuous self-renewal, emphasis on talent development, and practical orientation, we are committed to pursuing excellence and presenting the extraordinary value and service of "perfect pure gold, only Beilide" to global customers. We are committed to becoming a benchmark enterprise in the field of effect pigments.


Advantage
  • Industry leader: Belide Gold ®, A leader in the field of high-purity gold in China, deeply cultivating the market and deeply rooted in the hearts of the brand.

  • Technological background: Jiangsu Province's technology-based and specialized new enterprise, with over 30 patents and 20 years of research and development experience, a professional team, and the ability to meet customized needs.

  • R&D iteration: From 1.0 to 4.0, color technology continues to upgrade, hitting industry pain points, and innovative products emerge endlessly.

  • Quality assurance: Batch stability of 98%, excellent quality, consistent.

  • Full chain layout: Strong factory, multi departmental collaboration, healthy operation, stable development, comprehensive services.

  • Segmented market: Focusing on application research and development, specialized products for powders and plastics, comprehensive solutions, empowering downstream industries.

Story

Belide: The Golden Legend

On the scroll of time, a dazzling golden color slowly spreads out - this is the story of Belide. Starting from Jiangsu, a group of dream chasers harbored a longing for the pure beauty of gold, and Beili gradually became a leader in the industry starting from high-purity gold.

Dreams set sail

Since its establishment, Beilide has been deeply involved in the field of gold, moving from the laboratory to the market, and every step carries the pursuit of excellence. Technological innovation is its soul, with over 30 patented technologies witnessing the color revolution of the brand from 1.0 to 3.0, becoming a benchmark for technological and environmental innovation in Jiangsu Province.

exercise one's inventive mind

Belle deeply understands that true gold is not just a superficial luster, but also an intrinsic quality. Over the course of 20 years of research and development, 98% of our products have achieved stability, and every detail demonstrates our commitment and dedication to the "golden life".

Blooming colors

From a single gold color to a variety of colors, Belle constantly explores, allowing the beauty of gold to transcend boundaries and integrate into every corner of life. From specialized products to innovative features, each one contains a longing for a better life.

The future is promising

Belle's growth is not only a golden journey, but also a legend written together with all her partners. No matter what the future challenges may be, Belide will join hands with you to continue exploring the infinite possibilities of gold and create a more brilliant tomorrow together.

Belide, the guardian of the golden dream and the creator of a better life. Here, every grain of gold powder carries a dream, waiting to be with you to paint a new golden chapter.

In line with the brand story of Beilide, this image showcases the golden dream and innovative spirit, combined with Beilide's logo, presenting the golden radiance and essence of the brand:

This is not only a visual artistic display, but also a symbol of the commitment and vision of the Belle brand.


Organizational Structure

外贸组织架构.png

Honor

Winning the Science and Technology Award

  • Jiangsu Province High tech Product Certification Date: 2017


patent

  • Patent 30+


Research technology institutions

  • Municipal level 2013 Environmental Protection Non Metallic Pigment Engineering Technology Research Center

  • City level 2015 Jiangsu Beilide New Materials Co., Ltd. Technology Center


High tech

  • Provincial high-tech enterprise in 2017

  • Provincial high-tech enterprise in 2020

  • Provincial high-tech enterprises in 2023

  • City level specialized, refined, unique and new small and medium-sized enterprises in 2022